Red Bull renews partnership with Riot Games

Riot Games ^[1] has officially renewed its partnership with Red Bull, extending the energy drink brand’s sponsorship of both the VALORANT Champions Tour EMEA (VCT EMEA) and the League of Legends EMEA Championship (LEC) through 2026. This renewal marks a continued commitment from Red Bull to Riot’s premier esports competitions, strengthening its presence in the competitive gaming scene.

While the financial details of the deal remain undisclosed, the partnership ensures Red Bull remains a key part of EMEA’s biggest esports events. From in-game broadcast segments to live event activations, Red Bull will continue to play a major role in both leagues, enhancing fan engagement and supporting players.

Here’s what to know about the renewed partnership between Riot Games and Red Bull and what it means for the upcoming esports scene.

VCT EMEA and LEC extend collaboration

Riot Games has renewed its partnership with Red Bull for the VALORANT Championship tour EMEA (VCT EMEA) and the League of Legends EMEA Championship (LEC). The energy drink brand will be the official sponsor for both leagues through 2025 and 2026. Financial details weren’t shared, but the deal solidifies Red Bull’s long-term commitment to Riot’s premier esports competitions.

VCT EMEA

Red Bull’s involvement in VCT EMEA will continue its signature “Clutch Moments” during streams and branding integrations at events. Also, the brand will host community events featuring top VALORANT teams, with details to come later. Red Bull will provide beverages for teams and talent at the Riot Games Arena in Berlin.

Riot Games showed enthusiasm for the extended partnership, stating, “We’re proud to partner with a brand that has now committed to helping VCT EMEA for half a decade.” The collaboration began in 2021, making this renewal a six-year commitment by 2026.

LEC

Red Bull will keep its role as the presenter of the “Baron Power Play” segment and continue broadcast branding for the LEC. The brand also plans to organize events featuring LEC teams and build on previous successes like the Red Bull League of its Own. The 2024 edition had world champions T1 and drew over 600,000 peak viewers.

Riot praises Red Bull’s contributions, stating, “Red Bull brought 2024 to an exciting conclusion… we can’t wait to collaborate with them throughout 2025 and 2026.” As the LEC Spring Split resumes on March 29, players can expect more integrations from the renewed partnership.

Both leagues will benefit from Red Bull’s continued support, reinforcing its presence in EMEA esports.

References

1. [1] "Riot Games website". www.riotgames.com. Retrieved March 24, 2025