Popular League of Legends player Caedrel joins Red Bull

Professional players are constantly moving around teams to ensure they get the highest amount of benefits possible. Whether the benefit be i the form of money, fame, or even growth opportunities, it makes sense that players will want to prioritize their own future compared to anything else.

Caedrel is now part of Red Bull Gaming. The popular League of Legends caster and streamer will feature Red Bull branding on his stream and take part in future collaborations. The announcement came on May 4 and included a video with Faker and Max Verstappen. It's a big moment for both Caedrel and Red Bull as they grow their presence in gaming together.

Here’s what to know about Caedrel’s partnership with Red Bull.

What does Caedrel’s partnership with Red Bull involve?

League of Legends personality Marc “Caedrel” Lamont has officially joined Red Bull Gaming, with the energy drink brand incorporating its logo into his streams and collaborating on activations. The announcement was made on May 4 on Red Bull’s social media accounts, and Caedrel’s Reddit page featured a celebratory video including the esports legend Faker and Formula One champion Max Verstappen. Caedrel also received a custom merchandise package and a branded microphone for his streams.

After retiring from professional League of Legends in 2020, Caedrel has become increasingly popular as a top League of Legends content creator, LEC analyst, and team owner. His organization, Los Ratones, made history in March 2025 as the first UK-based team to win the EMEA Masters. The team is competing in the NLC 2025 Spring Playoffs, where Caedrel’s roles as creator and owner boost his influence, making him the perfect fit for Red Bull’s gaming initiatives.

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How does Red Bull strengthen its League of Legends presence?

Red Bull has been a part of League of Legends esports for a long time, sponsoring the LEC since 2019 and backing players and teams worldwide. Its 2024 event, League of its Own, became the brand’s most-watched tournament, underscoring tis ability to mix competitive gaming with entertainment. The Caedrel signing aligns with Red Bull’s strategy to partner with high-profile personalities who combine competitive and community content.

Red Bull has been spreading its influence on different esports titles through partnerships. In April 2025, British Fortnite star Mongraal joined its roster, reinforcing the brand’s cross-game appeal. By merging grassroots events, team sponsorships, and creator collaborations, Red Bull has codified its position as an important company for gaming, a status that Caedrel’s reach in the League of Legends can elevate.