The reason behind League of Legends’ expansion in India

League of Legends is one of the most popular games of all time. With such a big player base and even bigger events, it wouldn’t be farfetched to say it has become a cultural phenomenon. Those who haven’t played the game have heard its songs, and those who haven't done so have definitely given Arcane a shot.

Therefore, it’s no surprise that Riot Games wants to continue expanding the game to other regions around the world. One of the biggest markets that every media wants to penetrate into is India. With so many people slowly but surely moving toward a more technological life, Riot Games is planning to expand more into the Indian region.

Today, we’ll go through everything you need to know about League of Legends expansion in India. This includes what they’re doing to attract more players and what the core reasoning behind it is.

Riot Games planning to expand League of Legends to India

Some exciting news has dropped for the Indian players, as Riot Games has decided to go all in to make League of Legends a big hit in the region. They’ve put together a plan to get the community riled up, with the hope of making the game more popular in the country. By 2024, Riot plans to bring a bunch of new opportunities and fun experiences for Indian players. This includes working with content creators, making localized content, and having open tournaments led by influencers to appeal to the Indian demographic. 

The launch of the first community cups with The Esports Club, powered by Zotac Gaming, is one of the most exciting parts of this plan. This open-for-all tournament started on July 11, with more seasons running until December. They’ve also made an arrangement to get the big names involved, as India’s top content creators, streamers, and players will be going up against each other for the big prize in the Esports Club Streamer clash.

Some Upcoming Events and Initiatives in 2024 

This year is set to be packed with all sorts of entertainment for League players in India, with lots of events and exciting activities coming up. Riot’s got a bunch of stuff planned for their South Asian audience, hoping to strengthen the connection between the game and players of the region. From what we know so far, expect to see tournaments led by influencers, show matches, community tournaments, Discord events, and official giveaways. All these events will give players the perfect chance to show off their skills and win cool prizes. 

Additionally, Riot brought back the global summer event, Anima Squad, on July 17. The event came with a new game mode called Swarm, with champions reimagined as cybernetic, animal-themed warriors going up against abyssal Primordians. Riot is expecting the event to be a big hit with Indian gamers, boosting their player count and getting people interested in the game. 

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Enhancing the Player Experience in India

Riot’s focus is on enhancing the gameplay experience for Indian players, and they’ve started looking into fixing a few issues that players in the region have been facing for a while. Stuff like high ping has been a constant bother, and Riot has suggested that players switch their accounts to the Singapore server. This transition should make the game a lot smoother for Indian players. 

Arun Rajappa, the country manager for Riot Games in India and South Asia, is super pumped about making League of Legends a big deal in the region, and it's not hard to understand why. It’s a huge market, after all, filled with cultural diversity and passionate gamers. 

The increase in player base and community engagement could massively boost Riot’s numbers, and with India’s population, the potential for competitive Esports is massive. Securing long-term sustainability in the region means the game will continue to thrive for many years to come.